Betty Campbell-Adams is the CEO of Lloyd’s Carrot Cake, the venerable boutique bakery that was started thirty-five years ago by her husband, Lloyd Adams. She began running the company immediately following his untimely death in 2007. The company now has two locations, Riverdale and East Harlem. Over the years, the company has developed quite a following. It has received tremendous notoriety and has garnered great reviews for its famous carrot cake.
With assistance from her two children, Lilka and Brandon, Ms. Campbell-Adams continues to expand on the strategies, started by her husband, to make Lloyd’s Carrot Cake a widely distributed product, and a recognized brand. In addition to restaurants and coffee shops, Ms. Campbell-Adams has developed a network of new outlets for the Lloyd’s products, including supermarkets and specialty shops.
New York Magazine rates the carrot cake at Lloyd’s as one of their critic’s favorite. And, Time Out New York selected it as one of the top six desserts in New York City. The Daily News has labeled it as “24 Carrot Good”. Lloyd's Carrot Cake has been featured on The Food Network’s “The Best Thing I Ever Ate” and Crain’s New York Business’- “My New York Story”. Lloyd’s Carrot Cake was the winner of the 2014 “Dessert Challenge”. And most recently, Lloyd’s was noted in O Magazine as “being good to the last crumb”.
Recently Ms. Campbell-Adams added a new venture to the Lloyd’s portfolio, JOOSED by Lloyd’s; a natural juice, smoothie and specialty tea bar. The juice bar, she says, “balances out the cake business.”
Ms. Campbell-Adams is a cable industry veteran. Prior to taking over the family business, she was the Director of Marketing for Time Warner Cable of NY where she was responsible for developing and implementing strategies for the company’s Video-On-Demand and Pay-Per-View business. Ms Campbell-Adams is an ardent supporter of local organizations. She sits on the board of CWOP (Child Welfare Organizing Project), whose mission is to change and improve the quality of services provided to families affected by NYC’s child protection system. She is also a board member of Wild Metro, a non-profit organization dedicated to protecting wild life in the New York Metro area.
Ms. Campbell-Adams resides in New York with her two children.